How does it work?

You have a new website and you’re eagerly waiting on customers to visit, but how do you attract the right sort of people – the people that are directly interested in your goods or services?

The larger search engine sites help you do this through a system called ‘pay-per-click’ advertising.

Google has the biggest pay-per-click advertising system. It’s called Adwords. Yahoo also operates a popular system – Search Marketing.

So you want to optimise a web site for search engines. Good move: even without paying a bean, you can increase your chances of high ranking in search results. 

Even the smallest tweak of html tags can make some impact on a web site's ranking in search results. 

A ‘301 redirect’ is a recommended way to redirect web traffic from an incorrect or outdated URL to the correct URL on your website.  It helps you change URLs without losing page rankings.

Why would I redirect my URLs?

There are a number of reasons why you might want to redirect users from one URL to another.

As an ecommerce business your domain name is one of your most important assets. So what are some of the issues surrounding domain naming, and what tools are out there to help you on your way?
As a business your domain name is one of your most important assets. So what are some of the issues surrounding domain naming, and what tools are out there to help you on your way?

For information on how to create a great domain name, just keep on reading!

A well-functioning website is vitally important for small business these days, and even more so if you are an e-business and the site is your sole sales channel.

Once people have found your site, you need to ensure they don’t leave because they can’t find what they are looking for, or are not sure what to do on the site.

It is becoming increasingly common for people to use search engines to look for products and services in their neighbourhood and for search engines to focus on local search. E-businesses need to ensure their sites are optimised for this.

Some e-businesses naturally have locally based customers, due the nature of their products or services, and for those businesses having a site optimised for local search is crucial.

  • Tanya Lieven

    Mike is a very talented IT guy - a real life saver - many thanks for getting our firm's PC's running quicker & free of germs in such a quick time frame! And so affordable. Thanks again!  

  • Julie Vickers

    Mike, you are a lifesaver!! I don't know why I waited so long to get my computer sorted. My computer is not only faster but I actually use it more and feel safe due to the systems you have put on. Thanks again and I will be recommending you to everyone I know!

  • Jackie Friel

    I can't thank you enough for designing my two websites in such a creative and professional way. This has enabled me to make my research readily available, to disseminate my ideas and to raise my profile within the research community. Also I'd like to thank you for the technical support you gave me when I attempted to upload new papers and articles. I would highly recommend you! Thanks again

  • Jackie Thomas

    Thanks Mike for all the helpful advice provided (to a confirmed non-techie) in language I understand. Not only are you knowledgeable, you're responsive too.  Thanks again

  • Sharlene Winiata

    A huge thanks to Mike for helping me out with my 3 blogspots I have created, you're a great listener and very talented man. Also thanks for fixing and setting up my laptop and my Mum's - our machines just fly along now. Keep up the great work.

  • Kim Wingate

    I am extremely grateful to Click Happy for their expertise and patience whilst creating my website. Their experience and knowledge combined with a friendly attitude has made the pressure of organising such a project much easier for me. With many thanks.

  • Susan Ansell

    Our website is fantastic! With Mike’s help the development of the site was a very enjoyable, fast and easy process. I was impressed with how he listened to exactly what I wanted for the site – while also making great suggestions for improvement. Mike’s skills, patience, perfection and enthusiasm resulted in a professional website that has exceeded my expectations. The site fulfils the needs of our organisation and will contribute towards our work towards reducing domestic violence in the community. Thanks again

  • Gill Knox

    I love the new website and what I am now able to offer my customers, even having a neat sketch page where visitors can play with drawing online. I am about to go live with my selling through paypal, another big plus with the new site. Thanks Mike