Marketing Your Site

Email messaging is an ideal way to market your website. Not many people may visit your site every week, but most will check their emails at least once a day.

Unlike other forms of advertising email is permission based. That is, you need to obtain permission before you send people email messages. Failing to do so may mean that your communications fall into the pile of unwanted messages classified in net speak as ‘Spam’.

How to carry out an effective email marketing campaign

Unfortunately, email is also the most misused online marketing tool due to abuse by spammers. Don’t become a spammer yourself, either wittingly or unwittingly. If you do, you’ll alienate your audience and undermine the integrity of your brand.

As a small e-business you may not have the resources or expertise to staff every role in the organisation but funds may also be tight for hiring outside experts.

How to get the right balance is a task many small businesses struggle with, and the rise of social media has given business owners yet another area to ponder over.

While it is common to outsource aspects of production, IT, accounting or administration, what about your online presence?

Payment Gateway Decisions?

It is becoming increasingly common for people to use search engines to look for products and services in their neighbourhood and for search engines to focus on local search. 

What to do?

"A modern smartphone is at least as important as money or credit cards and should be treated the same way," said technology author Rainer Hattenhauer.

He's also sceptical of technologies that help people find these devices if they do get stolen.  "I've never heard of a case where someone got his mobile back after a robbery."

We know how annoying it can be if technicians try to baffle you with jargon, so here are some of the basic words you may come accross and there explanation.

How not to get caught out

Basically Phishing is online identify theft. They use many various methods of capturing your information. SPAM, malicious Web sites, email messages and instant messages to name a few methods. The idea is to trick people into divulging sensitive information, such as bank and credit card accounts.

Is it time to replace my PC? 

This is question we are asked time and time again, should I upgrade or buy a new PC?  Well the simple answer is this..

  • Jackie Thomas

    Thanks Mike for all the helpful advice provided (to a confirmed non-techie) in language I understand. Not only are you knowledgeable, you're responsive too.  Thanks again

  • Susan Ansell

    Our website is fantastic! With Mike’s help the development of the site was a very enjoyable, fast and easy process. I was impressed with how he listened to exactly what I wanted for the site – while also making great suggestions for improvement. Mike’s skills, patience, perfection and enthusiasm resulted in a professional website that has exceeded my expectations. The site fulfils the needs of our organisation and will contribute towards our work towards reducing domestic violence in the community. Thanks again

  • Tanya Lieven

    Mike is a very talented IT guy - a real life saver - many thanks for getting our firm's PC's running quicker & free of germs in such a quick time frame! And so affordable. Thanks again!  

  • Julie Vickers

    Mike, you are a lifesaver!! I don't know why I waited so long to get my computer sorted. My computer is not only faster but I actually use it more and feel safe due to the systems you have put on. Thanks again and I will be recommending you to everyone I know!

  • Gill Knox

    I love the new website and what I am now able to offer my customers, even having a neat sketch page where visitors can play with drawing online. I am about to go live with my selling through paypal, another big plus with the new site. Thanks Mike

  • Sharlene Winiata

    A huge thanks to Mike for helping me out with my 3 blogspots I have created, you're a great listener and very talented man. Also thanks for fixing and setting up my laptop and my Mum's - our machines just fly along now. Keep up the great work.

  • Kim Wingate

    I am extremely grateful to Click Happy for their expertise and patience whilst creating my website. Their experience and knowledge combined with a friendly attitude has made the pressure of organising such a project much easier for me. With many thanks.

  • Jackie Friel

    I can't thank you enough for designing my two websites in such a creative and professional way. This has enabled me to make my research readily available, to disseminate my ideas and to raise my profile within the research community. Also I'd like to thank you for the technical support you gave me when I attempted to upload new papers and articles. I would highly recommend you! Thanks again